chapter5, The author Upton Sinclair famously said, “it’s difficult to get a man to understand something when his salary depends on his not understanding it.” … Suppose you work at a company that spreads misinformation at scale and gets paid very well. In that case, it is almost impossible to accept that you are an actor in that process, and your com‐ pany does, in fact, profit handsomely from misinformation.